GLOBAL

DIGITAL CONTENT + COMMUNIATION SPECIALIST

BiOGRAPHY

Shoom has spent over 15 years navigating the ever-evolving landscape of music and media. ​Born in Brooklyn and raised in New Jersey to British-Guyanese parents, Shoom's journey has ​been a blend of creativity, technological savvy, self-discovery, and cultural infusion. ​Graduating from Monmouth University, Shoom initially delved into traditional broadcast ​journalism at Clear Channel (now iHeartRadio). There, skills in crafting captivating narratives ​and engaging content were honed, laying the groundwork for what would become a lifelong ​love affair with storytelling. The pivotal experience in the digital realm began with the Loud ​Speakers Network, where Shoom expanded production expertise and contributed to the ​success of groundbreaking podcasts such as "The Combat Jack Show" and "The Read." It was ​during this time at the network that Shoom launched a podcast, "In the Mix with Shoom," a ​platform showcasing the ability to recognize emerging talent and curate engaging content. ​This venture not only solidified a reputation as an innovative content creator but also caught ​the attention of Apple Music's Beats 1, leading to a subsequent role where Shoom played a ​crucial part in producing daily live broadcasts and pitching tracks like Kiiara's "Gold," which ​became the most-streamed song and breakout artist of 2016 on the platform. The following ​year, during an academic stint at Berklee College of Music in Valencia, House of Shoom was ​conceived. What started as a thesis project for a master's became a global platform for ​creative collaboration, championing cross-cultural dialogue and nurturing emerging artists, ​curating its first two events in London. Now, as Associate Director of Digital Operations at The ​Orchard, Shoom leads the Deliveries team, spearheading transformative projects to streamline ​digital delivery and optimize operational efficiency, marking a pivotal evolution in the ​distribution of music worldwide. Through every chapter of this life and career, music remains ​an underlying driving force in all the places Shoom has been and how they got there. The ​mission persists: to push boundaries and enrich the music industry. The ethos is driven by ​authentic creative expression, foresight, and a belief in music's transformative power.

Brands + Projects

A creative media platform providing ​innovative digital services for emerging ​artists and brands, helping them stand out ​in a crowded digital landscape via ​authentic artistic expression and strategic ​collaboration.

INDUSRY PARTNERSHIPS

Curated apparel and accessories featuring ​the iconic logo. The brand encourages ​questioning the narrative, self-discovery, ​and intellectual independence.

Pioneering podcast on LSN. Highlighted ​emerging talent and diverse music genres ​through artist interviews, music ​commentary, and curated playlists. ​Became known as a significant platform for ​discovering new voices and sounds, ​establishing influence in the music industry.

  • The Orchard (Sony Music)
  • Apple Music / Beats 1
  • Clear Channel / iHeartRadio
  • Loud Speakers Network
  • New Skool Rules
  • Lickd
  • Various Independent ​Artists + Emerging ​Talent

SKILLS

Music Industry

  • Artist Development
  • Music Promotion
  • A&R
  • Event Curation
  • Music Distribution

Communication

  • Public Speaking
  • Storytelling
  • Interviewing
  • Cross-Cultural ​Communication

Content Development

  • Copywriting
  • Biography
  • Press Release
  • Bespoke Writing

Content Design

  • Website
  • EPK + One sheet
  • Digital Assets ​for Online Promo

EDUCATION

Berklee College of Music, Valencia, Spain

Master’s Degree

Gobal Entertainment & Music Business

Monmouth University, West Long Branch, NJ

Bachelor’s Degree in

Communication - Television & Radio

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